| Description |
Communicating Geoscience: Principles, Practices, and Strategies for Public Engagement" is a course designed to help geoscientists effectively communicate their research and engage with diverse audiences. Through a combination of lectures, exercises, and guest speakers, the course covers a range of communication models and frameworks, including strategies for dissemination through various media and documentary film-making. The first day of the course explores the psychology of communication, including fast and slow thinking, cognitive biases, and risk perception. The second day focuses on two-way communication, such as stakeholder engagement, co-production, and co-creation. The third day covers three-way communication, including engagement with policymakers and the role of art in science communication.
Why Attend?
- Elevate Your Communication: Gain essential skills to effectively share your scientific work with non-expert audiences.
- Interactive Learning: Engage in practical exercises, case studies, and media training to apply communication theories in real-world contexts.
- Expert Guidance: Learn from leading experts in geoscience communication to navigate the challenges of public engagement, media relations, and policymaker dialogue.
|
| Program |
Communicating Geoscience: Principles, Practices,
and Strategies for Public Engagement
When
: 27.02.2024 29.02.2024
Where
: Faculty of Science, University of Geneva
Enroll here
Synopsis
This course on "Communicating Geoscience: Principles, Practices, and Strategies for
Public
Engagement" offers a comprehensive exploration of effective science communication in the
geosciences. Spanning three days, it covers the foundational principles of science
communication, strategies for dissemination and engagement with the media, an d advanced
methods for dialogues, risk communication, and stakeholder collaboration. Participants will
learn about one way, two way, and three way communication models, the use of digital tools
for controversy mapping, and techniques for engaging policymak ers. Through a mix of
lectures, exercises, and case studies, the course aims to equip geoscientists with the skills to
effectively communicate their work to the public, media, and policymakers, fostering greater
understanding and action on geoscientific is sues.
Lecturers
−
Prof. Costanza Bonadonna, Faculty of Science, U niversity of Geneva, Geneva
−
Rhea Katsanakis, United Nations Office for Disaster Risk Reduction (UNDRR),
Geneva
−
Dr. Anna Scolobig, ISE, U niversity of Geneva, Geneva
−
Prof. Iain Stewart, Royal Scientific Society, Jordan
−
Ruxandra Stoicescu, Swiss Network for International Studies, Geneva
−
Prof. Tommaso Venturini, Media Lab, U niversity of Geneva, Geneva
Day 1 (February 27th 2024) Introduction
•
9h00 10h30 PPrinciples and Practices - Prof. Iain Stewart
The "Principles and Practices" module introduces foundational science communication
models and frameworks, explores public understanding and literacy in science,
examines the implications of deficit model thinking, and discusses the barriers, costs,
and be nefits of science communication within academic and professional contexts
•
10h30 10h45 | Coffee Break
•
10h45 12h15 Make and Sell – Dissemination (one-way communications) - Prof. Iain Stewart
The "Make and Sell
Dissemination" module focuses on one way communication
strategies to enhance science outreach, emphasizing the importance of becoming an
effective communicator through narrative led storytelling, and leveraging social media
platforms like blogs, vlogs, YouTube, and educational videos for broader engagement.
•
12h15 13h30 | Lunch Break
•
13h3013h30--16h30 | 16h30 | Working with the Media Working with the Media -- Ruxandra StoicescuRuxandra Stoicescu
The "Working with the Media" module delves into the dynamics of engaging with the
The "Working with the Media" module delves into the dynamics of engaging with the news media, offering insights on news media, offering insights on understanding media operations and strategies for understanding media operations and strategies for effectively collaborating with journalists to enhance science communication.effectively collaborating with journalists to enhance science communication.
Day Day 22 (February 2(February 288th 2024)th 2024) Dialogues Dialogues –– anan introduction to twointroduction to two--way way communicationscommunications
•
9h009h00--10h30 | 10h30 | Risk Risk CCommunication and ommunication and BBehaviour in the ehaviour in the RReal eal WWorldorld –– Prof. Costanza BonadonnaProf. Costanza Bonadonna
The "Risk Communication and Behaviour in the Real World" module explores the
The "Risk Communication and Behaviour in the Real World" module explores the principles of communicating about hazards and risks, using case studies from fields principles of communicating about hazards and risks, using case studies from fields like volcanology to illustrate effective strategies for influencing public behavior and like volcanology to illustrate effective strategies for influencing public behavior and perceptperceptions in realions in real--world scenarios.world scenarios.
•
1010hh3030--10h45 | Coffee Break10h45 | Coffee Break
•
10h4510h45--12h15 | 12h15 | Sense & Respond – Prof. Iain Stewart
The "Sense & Respond" module examines how scientists can utilize
The "Sense & Respond" module examines how scientists can utilize marketing and marketing and public relations tactics to better connect with the public, covering topics such as public relations tactics to better connect with the public, covering topics such as audience segmentation, the use of frames and framing in communication, and the audience segmentation, the use of frames and framing in communication, and the influence of cognitive biases like myopia, optimism, and herding on public percinfluence of cognitive biases like myopia, optimism, and herding on public perception eption and behavior.and behavior.
•
12h1512h15--13h30 | Lunch Break13h30 | Lunch Break
•
13h3013h30--16h30 | 16h30 | The The SSocial ocial DDynamics of ynamics of CCommunication ommunication –– Dr. Anna Dr. Anna ScolobigScolobig
The "Social Dynamics of Communication" module delves into the transformation from
The "Social Dynamics of Communication" module delves into the transformation from risk perception to actionable behaviors, risk perception to actionable behaviors, highlighting the role of anthropological insights, highlighting the role of anthropological insights, integrated communication approaches, and the Protection Motivation Theory in integrated communication approaches, and the Protection Motivation Theory in fostering preparedness and resilience among communities.fostering preparedness and resilience among communities.
Day Day 33 (February 2(February 299th 2024)th 2024) Participation Participation –– anan introduction to threeintroduction to three--way way communicationscommunications
•
9h009h00--1122hh000 | 0 | Towards 'Guide & CoTowards 'Guide & Co--create' Communicationscreate' Communications –– Prof. Iain Prof. Iain Stewart and Dr. Anna ScolobigStewart and Dr. Anna Scolobig
The "Towards 'Guide & Co
The "Towards 'Guide & Co--create' Communications" module focuses on engaging create' Communications" module focuses on engaging stakeholders and communities stakeholders and communities through knowledge brokering and citizen science, through knowledge brokering and citizen science, advocating for a collaborative approach that emphasizes coadvocating for a collaborative approach that emphasizes co--creation modes and creation modes and theories to foster inclusive and impactful science communication.theories to foster inclusive and impactful science communication.
•
12h12h0000--13h13h1515 | Lunch Break| Lunch Break
•
1133hh1515--1155hh1515 | | Communication Analysis: Digital Methods – Prof. Tommaso Venturini
The "Communication Analysis: Digital Methods" module introduces innovative digital
The "Communication Analysis: Digital Methods" module introduces innovative digital techniques for analyzing science communication, with a special focus on controversy techniques for analyzing science communication, with a special focus on controversy
mapping to understand and navigate
mapping to understand and navigate complex debates and discussions within the complex debates and discussions within the scientific community and the public sphere.scientific community and the public sphere.
•
115h5h1515--1155hh3030 | Coffee Break| Coffee Break
•
1155hh3030--1177hh0000 | | Engaging Policymakers – Rhea Katsanakis
The "Engaging Policymakers" module focuses on the strategic communication with
The "Engaging Policymakers" module focuses on the strategic communication with policymakers by dissecting the Sendai Framework's core principles for Disaster Risk policymakers by dissecting the Sendai Framework's core principles for Disaster Risk Reduction, stressing the need for proactive disaster management, navigating the Reduction, stressing the need for proactive disaster management, navigating the political communication landscape within the DRR sector, and leveraging insights political communication landscape within the DRR sector, and leveraging insights from the Glfrom the Global Assessment Report 2022 to underscore critical communication obal Assessment Report 2022 to underscore critical communication strategies and challenges.strategies and challenges. |
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